Simple. elegant. minimal. clean. sharp. professional. I want to convey a professional but friendly vibe. How do I strike a balance between stuffy and easy-going? Relatable experts. Friendly professionals. Real people.Real service. Real simple. Tailored. Unique. Specific. Anyone and everyone. Cutting edge. innovative, yet traditional where and when it needs to be. Better. Smarter. Faster.… Continue reading My Communications Strategy.
The organization I chose is Valliance Bank because I am an employee there so I am not only familiar with the bank and it’s overall brand, but passionate about the company and what it stands for. I felt that these two aspects could really help me create meaningful designs that have style, depth, and a… Continue reading Valliance Bank Analysis
This week we were asked to dabble around with a business card in InDesign. It ended up being more time consuming than I thought, but overall I had fun playing around with different designs, color schemes, and format. I definitely still have quite a bit of work to do but I’m pleased with the product… Continue reading Creating a Business Card
“I don’t want to be directly in the spotlight, but I want to be right next to it.” This is what I told my best friend when he asked me why I was attracted to Public Relations. I remembered this when Dr. C mentioned that PR professionals have to be ok with not being… Continue reading Pursuing passion with a purpose
Croom referred to this week as “bootcamp,” and now I know why. This week was our introductory lesson in Photoshop and InDesign, and watching the videos felt similar to what I imagine taking a drink out of a fire hose feels like. The most important lesson I learned this week is video tutorials make… Continue reading Trying New Things is Fun
I have a new respect for fonts. And Typographers. (that’s a profession right?) I chose to play shoot the serif, type war, and kern type. Shoot the serif was definitely my favorite, and not just because of the clever name. At first I thought it would be really easy, but once I started playing I… Continue reading Typography Games
Hi there, I’m Lauren. A Public Relations major and aspiring blogger/digital design guru. I am passionate about all forms of creative expression, but writing is definitely my forte. I’m as much a perfectionist as I am a procrastinator, and i’m my own worst critique (which is often a deadly combination for a creative mind).… Continue reading Hello World!